New Jersey's Answer to the Teacher Shortage Crisis
The New Jersey Education Association (NJEA) has been watching the same heartbreaking pattern unfold—talented teachers leaving the profession because they cannot afford child care. For an organization representing educators across the state, this was not just a benefits issue. It was an existential threat to public education.
The Client
The NJEA represents 200,000 public school employees across more than 500 districts statewide. The association serves a critical workforce that includes teachers, support professionals, and essential school staff.
The Opportunity
New Jersey was already dealing with a teacher shortage, and NJEA was watching good educators walk away from their careers. The math was sobering. With over 75% of their membership being women, child care costs were forcing impossible choices.
“The cost of high-quality, reliable child care is high, and many families have to make difficult choices when it comes to their child care options,” explains Associate Director of Member Benefits at NJEA Beth Schroeder-Buonsante. “We cannot underestimate the importance of supporting our employees and members with child care.”
The challenge was finding a solution that worked for everyone, from teachers to support staff in the state’s more than 500 school districts.