Become an employer known for supporting working families.
Sixty-seven percent of parents are looking to employers to offset the cost of child care. Organizations that answer the call with child care benefits for their working families not only invigorate company culture and employee loyalty, they also give their workforce more confidence in a future with you. The research speaks for itself.
Attract and retain talent
50% of parents are actively seeking employment with improved child care benefits.
Source: KinderCare Confidence Index, 2025
Improve productivity
57% agree that unreliable child care has negatively impacted their work performance in the past.
Source: KinderCare Confidence Index, 2025
Encourage engagement
4.9 million people missed work because they were caring for children not in daycare.
Source: U.S. Census Bureau Household Pulse Survey, 2023