To recruit and retain the best talent, Walgreens focused on helping employees better integrate work with life by offering tuition savings on high-quality child care. Despite existing child care partnerships, Walgreens reached out to KinderCare Education at Work because no other educational organization could help them expand and enhance equitable child care benefits for all of their employees.
Through our partnership, Walgreens was able to offer a variety of tuition savings options for early childhood education and before- and after-school care. To increase employee awareness of the new Tuition Benefit, KinderCare collaborated with Walgreens’ Work-Life and Communications teams on a strategy that included a Chicago center open house, flyer distribution, newsletters, and intranet postings. Seasonal promotions, special offers for employees, and resources on child development and parenting helped keep families engaged with the program beyond rollout.