Meet the Bezos Family Foundation.

The Bezos Family Foundation believes that all children are born with a deep desire and potential to learn—and that education is the best investment we can make today to ensure a better tomorrow (and at KinderCare, we couldn’t agree more). The Vroom program was created to inspire families to turn everyday moments into opportunities for children to learn and grow. Developed with input from neuroscientists, early childhood experts, and parents, Vroom shares the science of early brain development with families because all parents have the potential to create a bright future for their kids.